Are fashionistas still too snobby to shop at Walmart?

Walmart male model dressed in Free Assembly
Walmart has launched a new private label that has fashion experts talking. Image: Supplied.
When you think fashion, US discount department store Walmart isn’t the first brand that springs to mind. Nevertheless, it sells a lot of it. In 2020, despite consumers having very few occasions to dress up, the retailer is projected to sell US$22.4 billion worth of fashion goods, according to market data company Statista. The retailer has been steadily building out its fashion portfolio in recent years and has added over a thousand apparel brands to its online offer. Just last year, Walmart an

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$1 for the first 30 days. (Auto renews at $20 per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$109 for the first year. (Auto renews at $228 per year.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now