How Black Friday will be different in 2020, according to four retail experts

woman in mask shopping
Black Friday sales will be different this year. Image: Bigstock.
As Black Friday sales have become more popular in recent years, the traditional retail calendar has shifted, and the majority of holiday shopping now occurs in November.  But just when retailers had gotten used to that new normal, a new new normal – Covid normal – emerged, and now the question on everyone’s mind is how the pandemic will change consumer expectations and behaviour during peak season.  Inside Retail spoke to four retail experts – Nathan Bush, Jana Bowd

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