A promotional campaign launched by the toy brand Lego, featuring football icons Lionel Messi and Cristiano Ronaldo, has introduced the brand’s brick-built version of the World Cup trophy. 

The campaign follows the viral success of their collaboration ahead of the 2022 World Cup and features four of the sport’s most prominent figures: Messi, Ronaldo, Kylian Mbappé, and Vinícius Júnior. 

The digital rollout with the football stars’ reunion saw immediate engagement across various platforms. 

The Lego World Cup product is tailored for this year’s fans and priced at $199.99, comprising 2842 pieces.

Last month, Nike and Lego tapped kids’ creativity in a new sneaker collab.