Walmart has launched a Premium Musical Instrument Shop on its Marketplace, marking the first step in the company’s expansion into musical instruments and related categories.

The digital storefront includes brands such as Fender, Roland, Boss, Zildjian, Ernie Ball, Hercules, Squier and Barton Bags, offering both new and resold products. The range is intended for everyday shoppers, content creators and professional musicians.

“This launch represents a major milestone in expanding our Marketplace into premium categories delivering both high quality and value, backed by Walmart’s scale, reliability and convenience,” said Manish Joneja, senior VP of Walmart Marketplace and Walmart fulfillment services.

The move reflects Walmart Marketplace’s focus on expanding its selection in specialised product categories while maintaining the shopping experience customers expect. It also creates opportunities for music brands and sellers to reach Walmart’s customer base.

According to the company, participating partners benefit from Marketplace traffic, fulfillment capabilities and brand protection standards, while gaining access to approximately 270 million customers each week across the ecosystem.

The launch coincides with Walmart Marketplace’s presence at the 2026 NAMM Show, signalling the company’s long-term commitment to the music sector. The platform is now live, offering a curated selection of guitars, amplifiers, pedals, drum accessories, strings, gig bags and other products for players at different skill levels.

Walmart Marketplace has achieved 14 consecutive quarters of double-digit growth and now offers over 500 million items online.

In its most recent quarter, Walmart reported revenue of US$179.5 billion, representing a 5.8 per cent year-on-year increase, with US e-commerce sales rising by approximately 28 per cent, led by Marketplace and store-fulfilled channels.

The launch comes as the company continues to adjust its leadership structure ahead of a new CEO tenure.