Fashion retailer Revolve Group has opened a two-storey concept store at The Grove in Los Angeles.

Spanning 8450sqft, the store offers Revolve and Fwrd’s product assortment from established and emerging brands across apparel, footwear, accessories, beauty, and home, including in-house brands such as SRG, Helsa and Eaves.

“As we enter this new era – marked by our evolved brand identity – expanding our physical footprint is both a strategic and natural progression, allowing us to engage our consumer in a more meaningful, multidimensional way,” said Michael Mente, co-founder and co-CEO of Revolve Group.

“With Los Angeles as our foundation, The Grove was the clear choice for our next store, building on the strong performance of our Aspen location,” Mente added.

The retail concept is designed to inspire discovery and connection, featuring a symmetrical entry sequence, a sculptural spiral stair that serves as the centerpiece of the floorplan, and open, flexible floor areas for evolving merchandising needs.

The main level will showcase the Revolve brand and its curated selection of brands, while the second level serves as the Fwrd luxury environment – a boutique within the store featuring the most coveted designer collections.

Customers can also shop Fwrd Renew authenticated pre-owned luxury handbags, providing access to heritage brands while supporting circular fashion. 

In addition, the store reflects the group’s focus on expanding its men’s business with a dedicated edit featuring apparel, footwear, and lifestyle essentials.