Mytheresa and Flamingo Estate have partnered to launch a seasonal pop-up in The Hamptons after a successful partnership last year. 

The area, which has vivid lilac and Mytheresa yellow, lies in East Hampton, next to the Railroad Racetrack. The store offers a variety of jewellery, watches, accessories, and clothing from Mytheresa. Flamingo Estate’s “Inconvenience Store” is also open, offering a range of pantry and apothecary items that can be bought on-site.

The design of the area draws inspiration from the history of the building and riffs on racecourse themes. The store has a small racecourse garden furnished with race cars and Mytheresa merchandise. There is also a gaming room that has racing video games installed and a VIP lounge

“Returning to East Hampton with a physical experiential store, together with Flamingo Estate, felt like the perfect moment to further bring this wonderful partnership to life,” said Heather Kaminetsky, president of North America for Mytheresa. 

“We create a community for luxury enthusiasts and bring our customers another creative and truly luxury immersive shopping experience – one that allows us to surprise and delight our customers throughout the summer and to bring our curated offering to them in a more physical way.”

Exclusives from labels including Toteme, Khaite, Valentino, Etro, Dries Van Noten, and Missoni are available at Mytheresa.