Department store Saks Fifth Avenue has partnered with luxury fashion label Dior for the first time to launch the campaign Dior’s Carousel of Dreams at Saks.

The campaign started with the launch of the World of Dior digital pop-up on Saks.com, which features an assortment of Dior’s exclusive products.

These include women’s and men’s ready-to-wear, shoes, leather goods, accessories, Dior Maison, Baby Dior and La Collection Privée Christian Dior, available for shopping at Saks.com/Dior through January 5 next year.

The campaign also included the opening of Saks’ holiday windows and a 10-storey-tall theatrical light show at the Saks Fifth Avenue New York flagship.

The store displays Christian Dior haute couture dresses and Dior makeup, fragrance and skincare holiday offers and services available through December 10.

“We are thrilled to bring our iconic holiday initiative to life in partnership with Dior and introduce the first-ever World of Dior shopping experience on Saks.com,” said Marc Metrick, CEO at Saks.

“For decades we have presented our holiday windows and light show as our gift to New York City, and this year we are honored to do so in partnership with Dior to further elevate the unique and inspiring experience we deliver to our customers.”

The two companies also launched an augmented reality social media experience, enabling Instagram, Snapchat and Facebook users to transform their content with design elements from Dior’s Carousel of Dreams at Saks.