Taiwanese luxury jewellery brand Aluxe has launched its first Southeast Asian store in Singapore, marking the company’s first step towards worldwide expansion.  

The store, located in Ion Orchard, offers a wide selection of jewellery including three exclusive collections: Disney Collection, The Moment Collections, and Acredo Collection. 

“We are thrilled to be opening our first store in Singapore, a city that is vibrant and dynamic and is renowned for its fashion-forward culture, making it the perfect location for Aluxe’s latest retail venture,” said Aluxe’s founder and CEO John Yu. 

“This marks an important milestone in our global expansion plan, and we are excited to introduce our brand to new customers in this region.” 

Aluxe said its development demonstrates its commitment to worldwide growth and dedication to offering rare jewellery pieces to a wider group of customers.

According to the company, it has become a go-to place for Taiwanese couples starting their marriage journey. 

Further reading: How Singapore’s Twomorrow Jewellery is reframing “imperfect” diamonds