Lowe’s Companies has promoted Jennifer Wilson to SVP, CMO effective June 10.

Prior to the new role, Wilson served as SVP for enterprise brand and marketing at Lowe’s.

Wilson joined Lowe’s in 2006 and held several roles in the company including VP of integrated marketing and VP of merchandizing for paint.

“Jen’s extensive marketing, merchandizing and home improvement experience positions her well for this expanded role,” said Marvin Ellison, Lowe’s chairman and CEO.

“She’s consistently moving Lowe’s forward, as recently demonstrated by the successful launch of our MyLowe’s Rewards loyalty program and Lowe’s retail media network.”

Wilson will continue to report to Bill Boltz, EVP of merchandizing.