Global denim brand Wrangler – through its exclusive licensee Ace Turtle – is opening six stores in India.

The stores will be in Ujjain, Goa, Indore, Bilaspur, Katihar, and Bareilly and take the brand’s Indian network to 58, more than 80 per cent of them situated outside tier-1 cities.

Each store will span 1000sqft, situated within shopping malls and high-street locations. 

Nitin Chhabra, CEO of Ace Turtle, said insights from its online sales have revealed growth in demand from the six cities and influenced the company’s decision to open exclusive brand outlets. 

“Our premium Wrangler collections are achieving impressive sell-through rates, which speaks volumes about Wrangler’s lasting appeal and our customers’ growing desire for a more sophisticated shopping experience,” said Chhabra. 

“Our new exclusive brand outlets reflect our dedication to bringing Wrangler closer to our customers in high-demand regions, combining the ease of online shopping with the distinct, immersive experience of physical retail stores.”

Ace Turtle plans to open 60 new Wrangler retail stores across India next year.

Wrangler drove better-than-expected growth for Kontoor Brands during the latest quarter, proving the multi-brand retail group’s most successful label.