Born in Australia and raised in Amsterdam, the Dutch-style bike brand Lekker is embracing the e-bike trend as the next major growth driver for its business.  It is removing all non-electric bikes from its offering and reversing course on its direct-to-consumer strategy as it looks to expand its market share. Since 2017, e-bike sales in Australia have increased by 500 per cent with the value of e-bike imports exceeding the value of conventional non-electric bike imports in the past two years