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IR ProStore design

‘Where everything comes to life’: Brand leaders on the power of brick-and-mortar

the interior of a malin + goetz store with white walls and a wooden table holding colourful products
Malin + Goetz has flagship stores in New York, Los Angeles, London and Hong Kong. Facebook
By Nicole Kirichanskaya
20
At a recent Future50 event hosted by BeautyMatter, Matthew Malin, the founder of Malin + Goetz, Marco Parsiegla, the chief executive officer of Amouage and Amy Errett, the founder and CEO of Madison Reed, spoke about the importance of the in-store shopping experience.  In a discussion with BeautyMatter editor Carla Seipp, the brand leaders explained that while e-commerce continues to remain an integral part of retail, nothing will quite replace the customer experience of shopping in a brick-and

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