Wendy’s has partnered with Illumination’s Minions & Monsters to launch a limited-edition menu and collectible range inspired by the animated franchise’s yellow characters.
The promotion includes a Banana Frosty Swirl, featuring banana cream sauce blended into a Vanilla Frosty, and a Minions & Monsters Adult Meal.
The meal includes a choice of a Big Bacon Classic or Spicy Chicken Sandwich, fries, a Banana Frosty Swirl, and one of four mystery collectibles packaged in blind boxes.
In addition, the lineup features two Coca-Cola Freestyle beverages inspired by characters from the film: Pineapple Minion MischieFizz and Goomi’s Glimey Lime.
“The best partnerships start with an understanding of what our fans are passionate about,” said Lindsay Radkoski, CMO at The Wendy’s Company US.
“By bringing together one of the world’s most beloved entertainment franchises, we’re creating shared experiences that fans will go bananas for this summer.”
- Further reading: Wendy’s shifts to blue in global store redesign.
