Golf equipment and apparel brand PXG has opened its first brick-and-mortar store in the UK.

Located in South London, the store showcases the brand’s high-performance golf and lifestyle apparel and provides fitting experiences for players of all levels. 

The new 3500sqft space – modelled after the retail and service experience in the US – includes two bays for custom fittings, golf simulators with TrackMan technology, and a special putter fitting room. 

Bob Parsons, founder and CEO of PXG, said the store reflects loyalty to the brand from golfers in the greater London area.

“We’ve built a very loyal base of PXG Troops across the UK thanks to our exceptional mobile fitting team and our ability to deliver custom-built clubs quickly,” said Parsons.

“Now, we’re thrilled to expand our services to bring the full-blown PXG experience to golfers in the greater London area with the opening of our very first retail store in the country.”

Supported by PXG’s Master Fitters and Retail Associates, the store’s club fitting primarily concentrates on reflecting individual performance. PXG London South is a part of PXG UK’s custom build and distribution center. Customers can now buy PXG’s latest apparel, accessories, and PXG Xtreme Golf Balls.