Colorado-based outdoor brand Topo Designs has named Matt Williams as its new CEO, succeeding co-founder Mark Hansen. 

The transition is effective immediately, and Hansen will remain on Topo Designs’ board, supporting strategic growth objectives including retail expansion and building wholesale relationships.

Williams joined Topo Designs as COO in 2019. He has played a key role in the oversight of core company operations including supply chain management, procurement, customer experience, information technology, human resources, legal, and accounting. 

Williams was previously the VP of operations at Exxel Outdoors, supporting companies like Kelty, Sierra Designs, Ultimate Direction, X20, Wenzel, and Slumberjack. 

“I look forward to the integrated leadership that Matt will bring to our team,” said Jedd Rose, co-founder and president at Topo Designs. 

“We have complementary skill sets and he’s the perfect partner to help bring the brand and our mission of The New Outdoor to the next level.”

Williams will continue to provide operations leadership while collaborating with co-founder Jedd Rose to construct the organisational structure needed to support the company’s growth goals.

Topo Designs, founded in 2008, provides sustainable, long-lasting gear, packs, and accessories for the trail and in town. Backpacks, cross-body bags, hip packs, travel bags and accessories, as well as tops, bottoms, and outerwear for men and women, are all available.