Taiwan fruit tea and bubble tea brand Guiji has announced its plans for international expansion, with Los Angeles being the first destination.

The brand said its foray into the Los Angeles market signifies a “new beginning” and paves the way for future international expansion. It is also seeking distribution partners in various Asian countries.

Founded in 2017, Guiji operates with the mission of providing high-quality drinks and supporting Taiwanese farmers. The brand has established close partnerships with local farmers to ensure the freshness and quality of ingredients from farm to cup.

Under its global expansion strategy, the brand said it will establish robust business models for its franchisees, with special emphasis on ingredient and supply chain management.

The brand will also incorporate local agricultural ingredients to create products that cater to local tastes, support organic cultivation, and reduce pesticide usage. This approach aims to create a sustainable ecosystem where local farmers, overseas partners, and consumers all benefit.