Subway’s aggressive expansion strategy has resulted in the signing of over 20 master franchise agreements during the past three years. This has led to commitments for more than 10,000 new stores, contributing to almost half (40 per cent) of its latest restaurant openings this year.

Last year, the sandwich chain finalised seven master franchises, marking its entry into Paraguay and Mongolia, while expanding its presence in France, the Czech Republic, Luxembourg, Belgium, Switzerland, Liechtenstein, Brazil, El Salvador, and Guatemala. 

Mike Kehoe, global chief development officer of Subway, said the company is focused on attracting experienced multi-unit operators and corporate partners, doubling the number of new restaurant openings this year compared to pre-pandemic levels in 2019.

“By working with the right partners, we are making progress in modernising our brand image with both new and remodelled restaurants, improving the guest experience, and increasing digital sales,” explained Kehoe.

The company is also strengthening its presence in non-traditional locations, which comprise around one-quarter of its global footprint. This includes partnerships with companies like Love’s Travel Stops and extended relationships with retailers like Walmart and Aramark.

Additionally, Subway is growing its presence in airports, colleges, and hospitals through partnerships in Mexico and Spain.

“Subway’s flexible format allows the brand to adapt to various retail spaces with relatively low investment requirements, making it an attractive option for multi-unit franchisees or national partners looking to expand their portfolio,” Kehoe added.

More agreements are said to be finalised by the end of the year.