Coffee culture is here to stay and Starbucks Australia is pioneering a way to make it more sustainable by changing the way it serves coffee. Pressure on retailers to reduce their environmental impact is an industry-wide point of contention, but for those that succeed in offering an alternative to throwaway culture, there is an opportunity to increase brand value. Starbucks Australia has teamed up with a local technology start-up to change the way it serves coffee using more sustainable cups, and