Shinsegae takes over distribution of Laura Mercier in South Korea

Fashion and cosmetics retailer Shinsegae International said it has signed an agreement with Orveon Global US to exclusively distribute Laura Mercier in Korea, as it seeks to expand its imported cosmetics business.

Laura Mercier, founded in 1996 by a French makeup artist of the same name, is sold in some 40 countries globally. Orveon bought three cosmetics brands – Laura Mercier, bareMinerals and Buxom – from Shiseido Americas Corp last year.

Asia is one of Laura Mercier’s key markets, accounting for 20 per cent of the brand’s sales, Shinsegae International said.

The local rights to the brand were previously owned by Shiseido Korea, the Korean arm of the Japanese cosmetics brand.

Shinsegae International said it plans to open more Laura Mercier stores at major department stores and duty-free shops while selling the products online through the Shinsegae-owned e-commerce shop SiVillage.

“We plan to secure growth momentum by discovering new brands in fashion and beauty,” an official from Shinsegae International said.

The story was originally published on Korea Bizwire.

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