Chinese e-commerce fashion retailer Shein has opened its doors for a “Home for the Holidays” experience within Forever 21 in Times Square.

The pop-up, which features items from Shein’s home and gifting categories, is the latest chapter in the relationship between Shein and Forever 21, which was revealed last month. 

Shein’s “Home for the Holidays” showcases a wide range of products in six distinct rooms, each reflecting a distinct aesthetic ranging from California casual to eclectic design and glam luxury. 

“Through Shein ‘Home for the Holidays,’ we are excited to bring our home and gifting products to life with this curated experience,” said George Chiao, US president of Shein. 

“Our hope is that as customers explore each room in the space, they will see that Shein is the go-to marketplace for all lifestyle products and their one-stop shop for gifts this holiday season.”

Shein’s “Home for the Holidays” also includes apparel and holiday gift guide sections, where fans can purchase chosen products as souvenirs or gifts for friends and family.