Sam Edelman, turning 20, chooses Kylie Jenner as its new face

(Source: Supplied)

Caleres-owned footwear brand Sam Edelman has named Kyle Jenner as its new face of the Spring/Summer 2024 campaign, marking the commemoration of its 20th anniversary.

“Twenty years is a huge milestone for our brand,” said Sam Edelman, co-founder and creative director.  “I feel so fortunate to have the support of Caleres, our parent company, to help bring Sam Edelman to its next chapter.”

The campaign will feature the main items from the Spring/Summer 2024 footwear collection, highlighting a mixture of trends and classics that reflect the brand’s heritage.

“This campaign epitomized that fashion is more than just something to wear, it is a source of power,” said Jenner. “I loved the way each pair fit me flawlessly and instilled a sense of confidence and beauty.”

In addition, Edelman will appear as a personal figure at Nordstrom’s events in Arizona and Texas on April 4 and 6 to promote his spring line and the campaign.

The Spring/Summer 2024 collection is now available at international retail locations and on its website. 

Last month, the brand acquired four additional licensees to expand its three brands – Sam Edelman, Circus NY by Sam Edelman, and Sam & Libby – into new lifestyle categories.

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