Republic Brands Group (RBG) has confirmed the acquisition of fashion brands such as Joie, Equipment and Current/Elliott to form the newly established Lux Group. 

Recognised globally as a brand owner, licensor, marketer, and media company, RBG plans to establish itself in the global fashion and luxury sectors.

“We purchased this portfolio because we believe in the value and recognizable assets of each brand. Joie, Equipment and Current/Elliott each bring an established customer base, proven market demand, and a distinctive point of view that complements our group’s broader vision,” CEO Sami Souid said.

RBG said it will be shifting away from a retail-first model, and prioritising direct-to-consumer trade, whilst growing wholesale distribution.

As the integration of Joie, Equipment, and Current/Elliott begins, RBG said it will appoint new c-suite leadership and dedicated creative directors to build on the brands’ identities.

With the US remaining RBG’s largest market, followed by Europe and Asia, the company said it sees significant growth opportunities in category expansion and international development, and added that it plans to enter sectors such as handbags, footwear, and accessories.

The new business and creative leadership teams will be announced in the coming months, RBG said.