Lifestyle brand Draper James has appointed Jeannie Yoo as CEO, overseeing direct-to-consumer growth, category diversification, and global expansion. 

Yoo, who has two decades of expertise across luxury and commercial brands, takes on her new post after working as president of Adam Lippes for more than six years, where she drove DTC and growth across all channels. 

She was formerly Coach‘s director of e-commerce and Michael Kors’ worldwide merchandising manager. 

“Jeannie’s vision, combined with her coveted accomplishments across e-commerce, wholesale, and retail, makes her the perfect leader to guide Draper James through our next era of evolution,” said Cory Baker, founder and managing partner of Consortium Brand Partners. 

“Her passion for honoring heritage and community closely aligns with the Draper James mission, and I’m confident that her accomplished portfolio of expertise will take the brand to new heights.”

Yoo will also play an advisory role in the Consortium Brand Partners portfolio. 

In addition to Yoo’s appointment as CEO, Draper James has strengthened its executive team by appointing Lauren Frohlinger as VP of merchandising and Piper Parsley as VP of brand marketing and E-commerce.