Global fashion company PVH Corp has named Sophia Hwang-Judiesch as the new president of Tommy Hilfiger North America.

In her new role, Hwang-Judiesh will report to the CEO of PVH, Stefan Larsson, and become a key member of Tommy Hilfiger’s leadership team. She will join the company on January 8 next year.

Hwang-Judiesch is described as a highly experienced industry leader, having worked with leading omnichannel brands such as Ulta Beauty, Carter’s Oshkosh, and Esprit.

Before joining PVH, she was president at Hudson’s Bay, overseeing a robust omnichannel optimization strategy to elevate the consumer experience.

“I am thrilled Sophia is joining us to unlock the full potential of the Tommy Hilfiger business in North America,” said Larsson. 

“With Sophia leading Tommy Hilfiger North America and Donald Kohler leading Calvin Klein North America, we now have the leadership strength in place for the North America unlock of both brands.”

In response to her new appointment, Hwang-Judiesch said it’s an honor to lead the iconic brand in the region. 

“I am excited to join this incredible team to drive long-term growth and value creation for the Tommy Hilfiger brand in North America,” she remarked.

“I look forward to working closely with the global leadership team as we make the Tommy Hilfiger brand more desirable in the market than ever before.”

PVH Corp is known for its global brands, such as Calvin Klein and Tommy Hilfiger, connecting with consumers in more than 40 countries.