Beyond, the parent company of Overstock and Bed Bath & Beyond, has acquired Zulily’s intellectual property and other brand assets for $4.5 million.

The addition of the e-commerce company is expected to complement Beyond’s brands including Overstock, which is set to relaunch later this month.

“This acquisition doubles down on our belief in the off-price market, and its importance to building our business, improving our margin profile, and growing our customer file,” said Beyond executive chairman Marcus Lemonis.

“We’re excited about the global vendor pool this acquisition opens the door to, driving incremental revenue by re-engaging Zulily’s 18 million customers as well as the existing Beyond customer database with significant synergies across product categories.”

The acquisition excludes all of Zulily’s liabilities, liens, and debts.

The new Zulily site is anticipated to be fully functional by the end of the second quarter and contribute to Beyond’s 24-month revenue target without additional incremental fixed expenses.