‘Now is the time to bring capital in’: BikeExchange CEO talks IPO

BikeExchange co-founder Sam Salter and global CEO Mark Watkin (L-R). Photography by Craig MacLean
First, Adore Beauty and MyDeal, then Booktopia and now BikeExchange. The Melbourne-based cycling marketplace has become the latest e-commerce company to list on the Australian Securities Exchange after raising $20 million in an IPO. Founded in 2007 by Sam Salter and Jason Wyatt, BikeExchange sells more than 600,000 cycling products from over 1500 brands and 1450 retailers. It has a presence in Australia, New Zealand, the US, Canada, Germany, the Netherlands, Belgium and Colombia, and reache

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