Nordstrom reimagines its house brand in push for quality

(Source: Bigstock)

Nordstrom is reimagining its house brand with a new collection of fashion-forward necessities.

The collection, inspired by minimalism and modern utility trends mixed with contemporary coastal and neo-classical elements, will include items such as oversized blazers, tailored trousers, cropped jackets, sleek dresses, bold patterned sets and quality basics. The items are available in sizes XXS-XXL and at affordable prices ranging from $29.50-$179. 

The brand uses structural geometries and neutral, seasonless hues inspired by earth tones including ivory birch, tan travertine, white, and black, with seasonal colors like green fondant, blue thread, rust spice, and yellow rattan. 

“The Nordstrom brand is a culmination of the incredible fashion we’re inspired by in our work every day along with customer feedback,” said Nina Barjesteh, president of Nordstrom Product Group, Nordstrom.

 “Our goal is to create an assortment of well-designed, style-led essentials and trend right must haves our customers expect from us. Our designers are meticulous about the quality, design details and fit of each piece. Our Nordstrom collections are approachable to wear and accessible in price.”

In addition to closet basics, the Nordstrom brand offers shoes with simple hardware, elongated forms and lush leather. 

The Nordstrom brand is accessible in Nordstrom shops and on their website. 

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