Perfume house Dossier has opened its flagship store in NoLita, New York on Elizabeth Street, which will feature Dossier’s Impressions, Originals and home lines.

“Last year we hosted our very first pop-up just a few doors down from our boutique and knew we had to open a permanent space after seeing how excited our customers were to experience our fragrances in person,” said Sergio Tache, founder & CEO of Dossier.

“We’re excited to finally bring the Dossier perfume house for the next generation to life and have a space where perfume lovers can build their perfume wardrobes and learn more about fragrances in the process.”

The store was designed by creative firm Malherbe Paris and was executed by Rekon Retail to blend the brand’s French heritage with the laid-back, minimalist aesthetic of NoLita. 

The space was created as a fragrance library to guide visitors through “a curated olfactory journey”. 

A ‘Dossier Drop Day’ section will highlight each month’s new launch. 

Paperscent, a perfume testing technology designed by Gaudier, will be set up throughout the space to collect in-store traffic analytics in real-time as customers try and test the store’s various offerings. 

This technology will reduce paper waste, maintain perfume integrity, and prevent fragrances from mixing in the air.

“It’s our first real-world experience, a foundation for building the modern perfume house for the next generation,” said Max Poussier, chief creative officer at Dossier.

“It’s not just about discovery. It’s about belonging. A space that reflects how we see the future of fragrance: Open, elevated, and made for everyone.”