Crate & Barrel has opened a flagship shop in New York City’s Flatiron neighbourhood, marking the brand’s first design store. 

The 23,000sqft and two-level store was refurbished by Crate & Barrel’s in-house architecture and design team to preserve much of the rich history of the circa-1868 building, previously known as the Palace of Trade in New York.

The design of the flagship features an original volcanic ash tile wall that pays homage to the energy and dynamics of the city’s past, present, and future.

The store offers items across every home category, as well as artisan products inspired by the city’s creative community, including Smithey Cookware, Jono Pandolfi tableware, and Apotheke.

The company added the store is a celebration of its long standing relationship with New York City. The venue also features a selection of artisanal home goods exclusive to this location.

CEO Janet Hayes said the store “represents the future of the brand” and embodies its commitment to inspiring and supporting customers in their home shopping journey.

“As we continue to invest in our customer experience, we know the ability to experience our brand and services is essential to creating a home with purpose.”

In addition, Crate & Barrel will also unveil its first-ever immersive virtual store, which is a replica of the flagship store, allowing clients to digitally experience and visualise over 450 products.

Further reading: Minnesota furniture chain Blu Dot expands in Australia