British luxury brand Mulberry has launched on Secoo with an exclusive product for Greater China.

The limited-edition Amberley bag marks the first time Mulberry has designed a product for Chinese Valentine’s Day. It will go on sale on Secoo and in Mulberry’s stores in Hong Kong and other greater China locations.

Opening the official online store with Secoo marks a new channel for Mulberry, which dates back to 1971.

Secoo says it will continue to bring new brands into its fold. The first luxury e-commerce platform to be listed on US stock market, Secoo operates via a combination of direct brand cooperation and direct overseas buying. It also provides luxury product identification and authentication to ensure the 100 per cent of its products are genuine.