Outdoor footwear brand Merrell and Stellantis’ automotive brand Jeep have teamed up to create a new hiking boot.
The limited-run Merrell Moab 3 Mid x Jeep hiking boot incorporates design elements that pay homage to hidden ‘Easter eggs’ commonly found in Jeep 4x4s.
Its features include custom-molded Rubicon, red tow lace hooks, metal lace hardware, a monochromatic color scheme, hexagonal upper mesh, and a larger heel webbing hook.
It also has Jeep’s seven-slot grille embossed in the backstay and footbed inserts featuring a topographical map of Hell’s Revenge in Moab, Utah.
“Moab, Utah, is the Jeep brand’s preeminent playground, and it’s only fitting we honor it with the landmark designs featured in the Merrell Moab 3 Mid x Jeep,” said Kim Adams House, head of licensing and merchandising – all brands, at Stellantis.
“The Jeep brand has a loyal fan base similar to Merrell, and these boots have on- and off-road capability for you to navigate any journey with confidence,” said Lindsey Lindemulder, senior director of brand marketing at Merrell.
The product will be available in the US, Canada, Taiwan, China, Japan, Peru, Panama, and Colombia starting October 16, until supplies last. It will also be sold in select Dick’s Sporting Goods, Public Lands, and Atmosphere.