Little B convenience store in China’s Xintiandi breaks mould

Nestled in an alleyway in Shanghai’s historic Xintiandi district, a high-end convenience store like none other has opened its doors. Little B was designed by Chinese studio Neri&Hu, which mixed curved white-glazed tiles with stainless steel to create what resembles more of a science fiction movie set than a conventional cluttered c-store. Unlike the usual stores, each item in Little B is sourced from various high-end brands that, according to its owner, lifestyle brand The Beast, have been

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$1 for the first 30 days. (Auto renews at $20 per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$199 per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now