Levi’s has reopened its flagship store in Paris at a new address, 44 Avenue des Champs-Élysées. 

The new store, which spans around 540sqm across two levels, is located in the center of one of the city’s most well-known shopping districts. 

The brand said the new shopping experience was created to reflect its denim authority and comprehensive, head-to-toe product line, 12 years after first opening its doors on the famed Parisian avenue.

The denim lifestyle product range, which combines trends and timelessness, is central to the store. The 501 jeans are featured on a distinctive wall, paying homage to the brand’s history, present, and future. The entire Levi’s family of products is also available at the location.

“The opening of our ‘Levi’s Champs-Élysées’ flagship store marks another important moment for the brand in this fashion and cultural capital, as we continue to affirm our leadership as a global, direct-to-consumer led retailer,” said Lucia Marcuzzo, MD Europe, Levi Strauss & Co. 

Levi’s Tailor Shop, the flagship’s alteration, restoration, and customization service run by expert tailoring professionals, has been redesigned to feature more sophisticated alternatives.

Levi’s will release special collections inspired by Paris, which will be accessible in advance at the new flagship. Other capsules and collaborations exclusive to the store will be available throughout the year, beginning with a partnership with music performance and creative platform ColorsxStudios.