Levi Strauss & Co has appointed Gianluca Flore as EVP and chief commercial officer, effective July 29.

Currently, Flore is still serving as chief commercial officer of the UK-headquartered luxury brand Burberry.

He also held key leadership roles at Brioni, Bottega Veneta, LVMH Group and La Perla Group.

“Gianluca is an industry veteran with an exceptional track record of delivering profitable growth at iconic fashion brands,” said Levi Strauss president and CEO Michelle Gass.

“His depth of experience in driving market relevance and consumer-centric, operational excellence makes him the right leader to help us usher in the company’s next chapter of stakeholder value creation.”