Premium e-commerce platform Leflair has announced the return of Loic Gautier as its CEO after the company was acquired by Nasdaq-listed Society Pass (SoPa). 

Vietnam country head of SoPa and current MD of Leflair, Ngo Thi Cham, will work alongside Loic as the group’s new COO. 

Founded by Loic in 2015, Leflair offers products from more than 2300 luxury brands via a flash-sale model, catering to Vietnam’s growing middle class. The company raised US$12 million in venture capital funding and expanded to the Philippines, Singapore and Hong Kong before filing for bankruptcy in 2020, a victim of the Covid-19 disruption. Leflair was then acquired by SoPa and relaunched in Vietnam last September. 

“Having Loic come back as the CEO of Leflair Group ensures continuous and sustainable growth for Leflair in the years to come,” said Ray Liang, CFO of SoPa. “The new recruitment also enables us to carry out a bigger plan for Leflair, evolving from a single online platform to become a true ecosystem for lifestyle shopping.”

In his new role as CEO of the group, Loic will oversee the brand’s growth and expansion strategy to other Southeast Asian countries while managing the upcoming acquisitions to venture into smaller segments within the retail industry. 

“With this spin-off, Leflair now has a new medium to maximise its full growth potential,” said Loic. “By pivoting from a single platform to an integrated lifestyle retail ecosystem, we seek to connect all players within the lifestyle retail value chain, from brand distributors to offline stores, e-commerce platforms and delivery companies.”

Besides Leflair, SoPa also operates the Philippines’ grocery delivery company Pushkart and online restaurant delivery service Handycart in Vietnam.