Lancôme has appointed actresses Zoe Saldana and Demi Moore as its newest Global Ambassadors for the beauty house.

The pair join an established roster including Julia Roberts, Olivia Rodrigo, and Isabella Rossellini, signalling a strategic push by the L’Oreal-owned brand to champion ‘fearless optimism’ and ‘beauty at every life stage.’

Saldana joins the brand following a prolific 2025, when she earned an Academy Award for Best Supporting Actress for her performance in the musical crime comedy ‘Emilia Perez’. 

Her partnership with Lancôme will focus on the ‘Intercept’ campaign within the ‘Absolue Longevity MD’ range.

With a career spanning five decades, Demi Moore joins the collective as the face of the ‘Reset’ category.

Moore’s recent professional recognitions include her award-winning turn in ‘The Substance’, for which she received an Academy Award nomination for Best Actress.

Moore remains active in both television and film, returning for the second and third seasons of Landman and starring in the upcoming theatrical releases ‘I Love Boosters’ and ‘Strange Arrivals’.

The new ambassadors emphasize Lancôme’s commitment to its Absolue Longevity MD collection and will appear in the brand’s global campaigns, as the company continues to expand its reach across different demographics and cultural backgrounds.

Earlier, L’Oreal ‘off to a great start’ for its financial year with groupwide sales growth.