Investment firm L Catterton has signed a strategic agreement with Japanese premium fishing gear manufacturer Megabass to support the latter’s expansion.

Founded in 1986 by Yuki Ito, Megabass offers fishing lures, baits, and rods that combine traditional craftsmanship and cutting-edge technology.

The company has gained a loyal following among the angling community, first in Japan and now internationally it entered the US market in the 2000s and has since been endorsed by renowned American anglers.

Megabass’ total revenue has demonstrated strong growth over the years, with contributions from overseas markets also increasing. 

The company expects consumer expenditure on fishing gear in Japan and the US, its two largest markets, to continue growing as casual anglers increasingly seek to become more proficient and purchase high-quality products.

Megabass will leverage L Catterton’s expertise and resources to drive further growth, ramp up its production capacity and strategically expand its distribution network.

L Catterton’s current and past investments in the outdoor sector include Airxcel, Heartland RVs, Open Road Resorts, and RealTruck.

Last June, the company acquired Naomi Watts’ beauty brand, Stripes Beauty, to accelerate its growth, both domestically and internationally.