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KFC COO Rob Swain on leadership, growth and the secret to career longevity

KFC COO Rob Swain standing on stage at the 2025 Qualtrics X4 Experience Management Summit.
“You’re driving your own bus while the organization is sitting in the passenger seat.”
Rob Swain is a ride-or-die employee for KFC, the American fast-food restaurant chain specializing in fried chicken. As of April 2024, KFC is the world’s second-largest restaurant chain after McDonald’s, with over 30,000 locations across 150-plus countries and territories.  Since first joining the team in 2009 as an area coach, Swain has steadily worked his way up the corporate ladder to reach his current position as KFC’s global chief operations officer.  Inside Retail connected

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