How The Body Shop inspired this D2C mosquito repellent startup

Murphy’s Naturals is a North Carolina-based startup that is looking to disrupt the $4.81 billion global mosquito-repellant market with its all-natural product and purpose-driven business model. Founded by Philip Freeman, the company recently completed an $8 million Series B funding round to pursue its upcoming expansion plans. Necessity is the mother of invention An entrepreneur at heart, Freeman had been searching for a business idea when it came and bit him on the nose, metaphorically speaki

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