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IR ProFashion & accessories

How Kizik is looking to redefine the sneaker category with retail expansion

By Nicole Kirichanskaya
20
Innovative sneaker brand Kizik already has a firm toehold in the footwear industry.  Founded by Michael Pratt in 2017, the digitally native brand is known for its patented design, which allows the wearer to slip the shoes on and off hands-free. In 2019, Kizik’s parent company, HandsFree Labs, received a minority stake investment from footwear giant Nike and last year the brand was stocked in five Nordstrom stores in the Midwest and West Coast. Since then, almost all the shoes have been sold o

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