How Depop accidentally drove a rediscovery of heritage brands

Heritage fashion brands are having a moment on Depop. Image: Supplied.
When Simon Beckerman founded London-based fashion resale app Depop in 2011, the goal was to build a community of creators and independent brands that shared common interests on sustainability and quality.  Since then, the brand has raised more than US$100 million in funding, has more than 26 million users and is driving trends in the fashion industry more broadly. And while the  Speaking at the Australian Fashion Summit as part of Melbourne Fashion Festival, Beckerman said that the res

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$1 for the first 30 days. (Auto renews at $20 per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$199 per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now