Toy makers Hasbro and Mattel have just released their results for the last fiscal year, with one enjoying double-digit sales growth, the other plagued by a decline.

Hasbro was the clear winner in the battle between the two toy giants. The Monopoly maker’s revenue rose 14 per cent to $4.7 billion during the year ended December 28.

The uplift was driven by a record 45 per cent increase in the Wizards of the Coast and digital gaming segment, which was anchored by revenue from ‘Magic: The Gathering’ video game. Consumer products and entertainment, however, were both down 4 per cent. 

Adjusted operating profit grew 36 per cent to $1.14 billion and adjusted operating margin improved to 24.2 per cent, driven by favorable business mix and benefits from cost transformation efforts.

Meanwhile, Mattel’s net sales were down 1 per cent to $5.3 billion in the year ended December 31. The decline was due to a 5 per cent drop in North America, partially offset by a 6 per cent increase in international markets. 

The Barbie maker also saw adjusted operating income decrease 16 per cent to $620 million, primarily due to lower gross profit and higher advertising expenses.

Fourth-quarter results also painted starkly different pictures, with Hasbro sales soaring 31 per cent while Mattel sales were up by a modest 7 per cent.

For FY26, Hasbro expects its revenue to be up 3-5 per cent in constant currency. Mattel anticipates a 3-6 per cent sales uplift for the year.