First dual-branded Applebee’s-Ihop restaurant in US opens

Dine Brands' co-branded store
Applebee’s/Ihop restaurant in Texas.

Dine Brands has established its first dual-branded Applebee’s-Ihop restaurant in Seguin, Texas, in collaboration with franchisee Ramzi Hakim Group. 

The brand also intends to add 14 co-branded stores in the US by revamping single-branded units and developing from the ground up by next year. 

The dual-branded Applebee’s-Ihop restaurant serves Ihop dishes as well as Applebee’s boneless wings, burgers, and appetizers. This restaurant also offers exclusive menu items that are only accessible at US dual-branded locations.

“For decades, Applebee’s and Ihop have been places where friends gather, families celebrate, and careers begin. Now, with our dual-branded restaurant, we are combining the strengths of both brands to create a unique and innovative dining experience that offers choice, variety, and value to guests,” said Dine Brands CEO John Peyton. 

“Our international success with this concept has shown that our brand menus complement each other, providing something for everyone, from early mornings to late nights. We are excited to bring this new dining option to Seguin and look forward to expanding it to more communities across the country.”

Dine Brands now has 13 dual-branded locations in Canada, Mexico, Honduras, and the Middle East.

Last year, Dine Brands posted lower revenues for the third quarter, driven by lower sales at all of its restaurant chains as consumers pulled back on spending.

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