Baby sensory and development brand Etta Loves has made its debut at Nordstrom alongside other brands, including Mori, Belly Bandit, and Paigelauren.
The Etta Loves range on Nordstrom includes Affirmation & Sensory Flash Cards, Assorted 3-pack Hanging Squares, Keith Haring Bath Toys and Fern Muslin XL.
Etta Loves, founded by Jen Fuller, combines science to transform newborn basics into sensory sensations, benefiting babies’ eyes and brains while supporting their early growth.
“I am committed to doing the best for babies, working with experts in the field of infant vision and my amazing team to develop and produce the most optimised sensory essentials in the world whilst using fabrics and practices that are kind to the planet,” said Fuller.
The company works with an orthoptist and experts from the University of Sussex Baby Lab to guarantee that all goods’ scales, shapes, colours, and patterns are appropriate for babies to see and enjoy.
In late December, Nordstrom announced that the Nordstrom family, comprising Erik, Pete, and Jamie Nordstrom, among others, and Mexican retail group El Puerto de Liverpool would buy all of the outstanding common shares for $6.25 billion.