Digital brand Babylist will launch its Beverly Hills physical store on August 18, aiming to strengthen its growth in the $88 billion baby market.
The eight room-by-room home settings offer products from 36 brands including Baby Brezza, Baby Jogger, BabyBjörn, Babyletto, ByHeart, Canopy, Chicco, Coterie, Dr. Brown’s, Ergobaby, and Etsy.
Babylist Beverly Hills will feature products from all main baby categories, as well as ways to connect with the community, both online and in the showroom, and venues. Customers can also touch and sample the products, according to the company, to determine what is best for their family.
“Legacy baby and big-box retailers have put their focus on selling products in-store with never-ending aisles of merchandise,” said Natalie Gordon, Babylist founder and CEO.
“At Babylist, we have always put our users at the center of everything we build. In keeping with this view, Babylist Beverly Hills offers expert-guided content and top-recommended products across categories so parents can understand what they need without being inundated with endless choices.”
Since its inception, Babylist has focused on careful, steady, and planned expansion. Last year, Babylist generated over $900 million in gross merchandise value (GMV) and over $290 million in sales.
The flagship showroom is another investment to widen Babylist’s products and consolidate its position as the next generation’s major parenting brand, as the company is committed to exploring innovative methods to best support growing families.
