Tapestry’s sales grew at a faster rate in the second fiscal quarter, mainly driven by the strong performance of the Coach brand.

The company’s revenue grew 5 per cent for the quarter ended December 28, which GlobalData MD Neil Saunders described as “more robust” following a period of  reasonable but subdued growth.

This is also the best performance since 2021, when the company was producing double-digit growth thanks to the bounce back from the pandemic, Saunders continued.

All the growth was produced by Coach, where sales soared 10 per cent. According to the analyst, the brand was helped by its premium price position so it remained accessible for many consumers, especially those in middle-income segments.

In addition, the brand’s solid product assortment was backed by a marketing engine that continued to deliver, Saunders explained, adding that marketing focused on self-expression and emotional storytelling worked well and had a strong resonance with younger consumers.

At Kate Spade, sales fell 9.6 per cent, marking another quarter of decline. Saunders believed the holiday collections did not shine enough to nudge consumers into spending and that the brand’s overall offerings remained very fragmented.

For the full year, the company has raised its outlook and expects revenue to grow 3 per cent, compared to the prior growth range of 1-2 per cent.

“The challenge for Tapestry is to engineer better results at Kate Spade to help augment the strong performance of Coach,” said Saunders.