Charlotte Tilbury has opened its newly expanded flagship store in Covent Garden, London. Originally launched in 2015, the brand describes it as the “largest beauty wonderland” globally.

Spanning 4300sqft, the store offers an expanded selection of its skincare, makeup, and fragrance collections, alongside personal advice from professional makeup artists.

Additionally, the space introduces several new features, including the world’s first Charlotte Tilbury Skin Spa, the Pillow Talk Bar, the Pillow Talk Parlour, and the Beauty Boudoir. 

The Skin Spa will offer four different facial treatments, while the Pillow Talk Bar acts as a play table dedicated to the brand’s signature Pillow Talk collection. 

At the same time, the Pillow Talk Parlour and Beauty Boudoir are designed to host group masterclasses, influencer and press events, and private celebrations.

“This is the beauty store of the future – it’s a space for education, cutting-edge technology, Instagram-worthy moments, and immersive experiences,” said its namesake founder. 

“Everyone who visits will leave feeling like the most beautiful and confident version of themselves.”