Centric tapped to create kids apparel for Quiksilver, Billabong, Roxy

Centric tapped to create kids apparel for Quiksilver, Billabong, Roxy
(Source: Quicksilver)

Centric Brands has been granted an exclusive license by Authentic Brands Group (ABG) to manufacture and distribute kids’ apparel for Quicksilver, Billabong, and Roxy in the US and Canada.

Through this agreement, Quiksilver, Billabong, and Roxy will become part of Centric Brands’ Kids portfolio of premier brands.

Centric aims to drive growth in product categories and expand retail distribution for the brands by leveraging its expertise in kids’ apparel.

“These brands have been at the forefront of the action sports and lifestyle industry for decades, and we feel there is a tremendous runway for growth,” said Steve Pinkow, kids group president of Centric Brands.

“As industry leaders in kids’ apparel, Centric is strategically positioned to operate and grow these brands by leveraging our speed-to-market expertise, expanding consumer reach, and delivering high-quality apparel that inspires confidence in young boys and girls.”

The core product categories for both girls and boys will include sportswear, activewear, and swimwear while exploring opportunities for brand expansion through outdoor, surf and skate products.

“Expanding the brands’ presence within the kid’s apparel market provides the ability to establish a lifelong relationship with consumers,” added David Brooks, executive VP of action & outdoor sports, and lifestyle, at ABG.

The first delivery under the agreement will launch next Spring, in size ranges for boys of up to 20 and for girls up to 16 in department stores, select specialty stores and on e-commerce channels.

Centric Brands is a global lifestyle brand company specializing in designing, developing, and selling products in the kids, men’s, and women’s apparel, accessories, beauty, and entertainment categories.

The company owns licenses for more than 100 well-known brands, including Calvin Klein, Tommy Hilfiger, Nautica, Spyder, Under Armour, Joe’s Jeans, Buffalo, Hervé Léger, Izod, Coach, Kate Spade, Michael Kors, All Saints, Frye, Timberland, Hunter, Jessica Simpson, Disney, Marvel, Nickelodeon, and Warner Brothers. 

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