Bulgari has named singer-songwriter Dua Lipa as its newest global brand ambassador. 

The Grammy and Brit Award winner joins a lineup that includes celebrities Anne Hathaway, Priyanka Chopra Jonas, and Liu Yifei.

Lipa previously wore Bulgari designs during a promotional campaign for the Winter Olympics and at the Berlinale Film Festival.

In her new capacity, she will represent the luxury jeweler’s collections, including the Serpenti line. 

The partnership follows Lipa’s previous roles and collaborations with other brands such as YSL Beauty, Porsche, and Versace.

“It is incredibly special to work alongside an iconic brand like Bulgari, and I’m thrilled to be part of a house that embodies confidence, creativity, and modern femininity,” said Lipa.

 “Their pieces always add the perfect finishing touch, transforming a look into a real moment.”