Building a bridal wear empire: Melange de Blanc’s Christina Wettstein

Melange de Blanc co-founder Christina Wettstein. Supplied
Few industries were quite as affected by the pandemic as the bridal wear industry.  As revealed by a survey Statista conducted worldwide, 82 per cent of weddings globally that were supposed to take place in April 2020 were postponed and 11 per cent were canceled. To survive the shaky state of the market, Rachel Leonard, the current editorial director of The Bridal Council and former fashion director of Brides magazine, pointed out that wedding retailers had to get resourceful. “Vendors were h

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